Our Services
Virtual Marketing Function
Grounded in digital marketing, our marketing support allows companies to easily supplement their staffs.Web Development
Our websites balance user functionality, professional design, and mobile viewing ease.Training
We are able to train groups in focused marketing areas or provide executive coaching to key marketing staff.Digital Marketing
Strategy
Our work is grounded in marketing objectives, strategic targets, and competitive strengths. Measurement
Digital Marketing allows us to track results in real-time and conduct consumer testing. Refinement
Measurement drives our on-going marketing improvements, both in strategic execution and competitive response.
Strategy
Our work is grounded in marketing objectives, strategic targets, and competitive strengths.Measurement
Digital Marketing allows us to track results in real-time and conduct consumer testing.Refinement
Measurement drives our on-going marketing improvements, both in strategic execution and competitive response.
What our clients say
“Hackett Consulting implemented a cost-effective measurement tool that clearly demonstrates what does and does not have impact. One year into the project, we have more customers with less marketing investment and have built a stronger connection with consumers through social media.”
“While Aaron worked at oneCARE as a consultant, he managed to give us his full time commitment for a few years. As a direct report for a period of time, I have come to know and respect Aaron, not only as a collaborator, but as a fine and wonderful person and I am glad to have the opportunity to have worked with him.”
“Hackett Consulting has helped us carve out a meaningful position in a competitive market space. Coming out of our project, we recognized that we had natural areas of specialty that we had not been leveraging. We are now moving our marketing efforts forward in a more effective manner.”
We can do betterfrom Yodle Small Business Survey, 8/13
48%
website
Small businesses that even have a web presence.
10%
Mobile Ready
Small business websites that are mobile phone and tablet compatible.
11%
Social Media
Small businesses that have effectively used social media to find new customers.
44%
Measurement
Small businesses that measure their marketing results.
About us
80/20 Brand, originally called Hackett Consulting, was founded in 2008 when many digital marketing vehicles were becoming mainstream. Leveraging such platforms as Google, Facebook, and Twitter allowed users to build awareness at a fraction of traditional costs. This recent general access to awareness building, coupled with our deep experience in marketing billion-dollar brands, made us the ideal solution for smaller companies that wanted to reach their customers.
Brand building is no longer reserved for companies with 8-digit marketing budgets!
Aaron Hackett transitioned from a career in engineering when he went to the Silicon Valley for business school. That entrepreneurial environment fueled his passion for solving tough business problems with creative solutions.
Mr. Hackett decided to start his marketing career in Cincinnati and was immersed in the training that made P&G great. There he worked on Luvs diapers, Folgers coffee, new business development, health & beauty, shopper marketing, and multicultural marketing.
Mr. Hackett believes that there is a natural synergy between consulting and teaching. Every semester he teaches Strategic Brand Management to MBA and undergraduates students at Georgia Tech’s Scheller College of Business.
Pricing
| Marketing Retainer$5,900Per Month |
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| Brand Strategy |
| Digital Marketing Management |
| Monthly Analysis |
| Monthly Recommendations |
| General Marketing Support |
| Buy it now |
| Web Development$4,900Silver Package |
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| Mobile Compatible |
| Easily Updatable |
| Blog Functionality |
| Google Analytics Incorporation |
| 12 Months of Monitoring |
| Buy it now |
| Intranet Development$9,900Core Package |
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| File Repository |
| Forum Functionality |
| Team Directory |
| Project Management |
| Profile Management |
| Buy it now |
| Training$3,500Per Session |
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| Custom Brand Instruction |
| Pre-Meeting Brand Assessment |
| Real-Business Problem Analysis |
| Followup Consultation |
| 90 Minute Session |
| Buy it now |
From Twitter Web App
Why Pepsi’s advertising is re-embracing its challenger brand status @T_Kap @jeffcbeer https://t.co/aznYXgcRy9