80/20 Brand
your virtual brand partner
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Our Services

Virtual Marketing Function
Grounded in digital marketing, our marketing support allows companies to easily supplement their staffs.

Web Development
Our websites balance user functionality, professional design, and mobile viewing ease.

We are able to train groups in focused marketing areas or provide executive coaching to key marketing staff.

Digital Marketing

Responsive Design
Our work is grounded in marketing objectives, strategic targets, and competitive strengths.
Digital Marketing allows us to track results in real-time and conduct consumer testing.
Measurement drives our on-going marketing improvements, both in strategic execution and competitive response.

What our clients say

We can do betterfrom Yodle Small Business Survey, 8/13


Small businesses that even have a web presence.

Mobile Ready

Small business websites that are mobile phone and tablet compatible.

Social Media

Small businesses that have effectively used social media to find new customers.


Small businesses that measure their marketing results.

About us

80/20 Brand, originally called Hackett Consulting, was founded in 2008 when many digital marketing vehicles were becoming mainstream. Leveraging such platforms as Google, Facebook, and Twitter allowed users to build awareness at a fraction of traditional costs. This recent general access to awareness building, coupled with our deep experience in marketing billion-dollar brands, made us the ideal solution for smaller companies that wanted to reach their customers.

Brand building is no longer reserved for companies with 8-digit marketing budgets!

Aaron Hackett transitioned from a career in engineering when he went to the Silicon Valley for business school. That entrepreneurial environment fueled his passion for solving tough business problems with creative solutions.
Mr. Hackett decided to start his marketing career in Cincinnati and was immersed in the training that made P&G great. There he worked on Luvs diapers, Folgers coffee, new business development, health & beauty, shopper marketing, and multicultural marketing.
Mr. Hackett believes that there is a natural synergy between consulting and teaching. Every semester he teaches Strategic Brand Management to MBA and undergraduates students at Georgia Tech’s Scheller College of Business.


Marketing Retainer$5,900Per Month
Brand Strategy
Digital Marketing Management
Monthly Analysis
Monthly Recommendations
General Marketing Support
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Web Development$4,900Silver Package
Mobile Compatible
Easily Updatable
Blog Functionality
Google Analytics Incorporation
12 Months of Monitoring
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Intranet Development$9,900Core Package
File Repository
Forum Functionality
Team Directory
Project Management
Profile Management
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Training$3,500Per Session
Custom Brand Instruction
Pre-Meeting Brand Assessment
Real-Business Problem Analysis
Followup Consultation
90 Minute Session
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