Aaron Hackett began brand consulting in 2008 to help small businesses benefit from the fundamentals he learned working as a Procter & Gamble brand manager. In his career, Aaron has worked on dozens of brands in many industries. In addition to consulting, Aaron teaches Georgia Tech's Brand Management class to MBA and undergraduate students. 

Aaron is an MBA graduate of Stanford University. He received his M.S. in Industrial Engineering from the University of Tennessee at Knoxville and B.S. in Mechanical Engineering from the University of Texas at Austin. Before Marketing, Aaron worked several years as an engineer and information technology professional at Bechtel National, Incorporated.